I recently received and read a review copy of Laughing at Wall Street by Chris Camillo. I was intrigued by the subtitle of the book, “How I Beat the Pros at Investing (by Reading Tabloids, Shopping at the Mall, and Connecting on Facebook) and How You Can, Too”
I’m a sucker for “rags to riches” and “ordinary Joe makes a million bucks” stories and found Laughing at Wall Street fascinating.
Basically, Camillo, who is not stockbroker, financial analyst, or hedge fund manager, shares his secrets for identifying trends in everyday life via Facebook, at the mall and by talking to people. Camillo also covers his methods for researching these trends and using the information to make investments in things before the big timers on Wall Street catch on.
Camillo discusses investment success in companies and products such as Guitar Hero, Crocs, Uggs and True Religion jeans…all companies well known to the average American consumer.
While I don’t have a head for business and have never fully understood all the nuances of playing the stock market, I think what Camillo’s book best accomplishes is removing some of the mystery of finding potentially successful companies to invest in and if I had some money to play with (and possibly lose) I’d likely consider following some of his methodologies and trying my hand at playing the market.