Obviously, criticizing this ad would have been more relevant before Halloween (and YES, I may have been the last person in North America to see it) but regardless, I think it was really crappy and mean-spirited of Target to:
a) make kids feel bad about homemade costumes
b) make moms who take their time, energy and creativity to craft a homemade costume look like fools.
Seriously Target… do you really think this is the way to win over the “purse string controlling” demographic—by shaming them?
Let me put this in terms you will surely understand: You don’t bite the hand that pays your shareholders.