May 14 2007

Life’s Short. Get a Newer Model Spouse with Bigger Boobs & Better Abs

A billboard in Chi-Town. Whattaya think???


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51 Responses to “Life’s Short. Get a Newer Model Spouse with Bigger Boobs & Better Abs”



  1. By Erin on May 14, 2007


    What a sleezebag law firm!
    Heard that the sign was torn down by unknown sources…too bad!


  2. By Kaleigh on May 14, 2007


    ewwwwwwwwwwwwwwwwwwwwwwwwww


  3. By Mary-LUE on May 14, 2007


    Um… uh… er… (I’m speechless!)


  4. By MammaLoves on May 14, 2007


    Were they really that hard up for clients?


  5. By Elizabeth on May 14, 2007


    Life’s short, get a DIVORCE?? Who the hell was the ad wizard who came up with that one??? How about, “Life’s short. LOVE EACH OTHER”.


  6. By RWA on May 14, 2007


    Why is that any different from the billboards and commercials saying “Been in a car accident?”

    It’s a divorce lawyer promoting his business. I don’t like it, but I’m also not in the market for a divorce (I would need to get married first).

    I don’t have a problem with it.



  7. By Christina on May 14, 2007


    I think it’s different from “Been in a car accident?” because at least the accident lawyers aren’t saying, “Life’s short - get rear-ended on the highway!” with pictures of a sporty new car you can trade up to.

    Personally, I think it’s sick. Divorce is sometimes necessary, but shouldn’t be advertised like any other new product out there. Spouses aren’t something to dump for a new model just because life is short. If life’s that short, don’t get married in the first place.



  8. By canape on May 14, 2007


    I got a divorce, and I don’t look like that. Can I sue?


  9. By Sueb0b on May 14, 2007


    An anti-divorce group should put up an opposing billboard featuring some of the real personals ads out there. THAT would keep people married.


  10. By kittyhox on May 14, 2007


    Dis. gusting.


  11. By Julie on May 14, 2007


    WTF?

    BLECH

    And on my blog today, I get annoyed because the Pope blames homosexual committed relationships. Oh right sure…that’s the reason, that’s the problem. (insert eyeroll)

    I don’t care how funny this guy thinks he is…that’s not funny.

    Divorce isn’t fun or funny.



  12. By Jon on May 14, 2007


    what a great society we live in!

    - Jon
    - Daddy Detective
    - http://www.daddydetective.com



  13. By slouching mom on May 14, 2007


    Ahh, finally I can post a comment. Sweet.

    And I don’t even have anything much to say.

    Just — that ad is vile.



  14. By AbsolutelyBananas on May 14, 2007


    pathetic


  15. By jennster on May 14, 2007


    wtf?!?!! that is fucking bullshit. pisses me off. what a bunch of fucking assholes.


  16. By Heather on May 14, 2007


    Item #3,946,287,995(a) of what is wrong with this world.


  17. By Cece on May 14, 2007


    It doesn’t effect me at all. But I have to say that with all the media attention it has stirred up the law firm has gotten EXACTLY what they wanted: PUBLICITY.


  18. By Amie on May 14, 2007


    Well, they’re getting the attention they wanted, I’m sure. But, man, what the hell is wrong with people?


  19. By motherofbun on May 14, 2007


    Holy cow! That’s all I can say. Horrible.


  20. By Wendy Boucher on May 14, 2007


    Offensive for sure. But on the bright side, it’s good to live in a country with freedom of speech. They can put up their billboard and we can bitch about it online. Thank you, America.


  21. By aimee/greeblemonkey on May 14, 2007


    Kinda funny and gross all at the same time! Didn’t think it was possible.


  22. By Jamie on May 14, 2007


    What’s surprising is this was put up by an all female law firm..it does get your attention, which is what they want. (it made national news)

    But I think it’s pretty tasteless.



  23. By Yemi on May 14, 2007


    My reaction: I laughed.

    I mean, I totally agree with most of the comments here. It is pretty tasteless but it is also funny.



  24. By Melanie on May 14, 2007


    I was pretty appalled earlier today, when I saw this post on Bloglines; sadly, my computer was fritzing out pretty badly and I couldn’t click through to comment then.
    Now that I can and I have had a while to think it over, I agree with the sentiment to a certain degree (Although the pictures accompanying it change the meaning of the sentiment quite a bit): if you are in a miserable marriage that you cannot fix, life is, indeed, too short to live in misery.
    Sadly, as I said, I know that wasn’t what they meant in this case.
    And it’s also sad because it is disrespectful not only of marriage, but of people with normal everyday bodies.


  25. By melody on May 14, 2007


    OK, I did laugh at first because it is so utterly ridiculous…and sleazy. But it did it’s job, didn’t it? Actually, sad.


  26. By Bitsy Parker on May 15, 2007


    Those muscles look like a lot of trouble to me. If you’re that into yourself, then you can’t be that into your marriage. The reality of the message is all too real…sad, but true.


  27. By ali on May 15, 2007


    that’s just pure bad taste.

    (and that guy is sooo not my type anyway…he)



  28. By fidget on May 15, 2007


    I wonder if it comes with a complimentary gym membership and a free months supply of Hoodia


  29. By Rachel on May 15, 2007


    I don’t know whether to laugh or cry. ewwww!


  30. By OMSH on May 15, 2007


    We’re humored by it b/c we are so desensitized. “I Love Lucy” doesn’t do it for us anymore. Now we need to degrade and cut down what is good. It is a testament to misery rather than humor, in my opinion.

    Life’s short.
    Screw something that looks nice.
    Get 15 minutes of play for a lifetime of despair.

    But yea, it did its job.
    Those women probably though this over for a good while and made the decision KNOWING that sign would come down.



  31. By EO on May 15, 2007


    Those of you who have been divorced could get offended at that…it glorifies cheaters. They should have put pictures of betrayed family members up there because their lives are also short…and torn apart.
    Caption should have said “Life is short to worry about good character.”
    Whoever paid for that ad agrees with the message because it makes money (the love of money is the root of all evil.) What goes around has a funny way of coming back at ya!


  32. By Gidge on May 15, 2007


    I wonder what I’m supposed to do with that gay guy if I get a divorce?
    Or am I supposed to go gay myself and get with that honey?
    It’s all too confusing, I’ll just stay married.


  33. By Roxie on May 15, 2007


    Wait. I’ve been cheated. I did get my divorce, just like the told me to, but I did not get the boobs or the guy with the washboard abs that they promised I’d get. This is an outrage! I want what’s due me!


  34. By Black Belt Mama on May 15, 2007


    Unfortunately, crap like that gets a lot of attention. Seems to me it’s more promoting online cheating than divorce. Who looks like that in reality?


  35. By creative-type dad on May 16, 2007


    They’re lawyers, what do you expect?

    I’m shocked they don’t give coupons.



  36. By TB on May 16, 2007


    Disgusting. And if I lived in Chicago and had to drive by it every day, I might just call the firm and give them a piece of my mind.


  37. By FENICLE on May 16, 2007


    For real? I hope they didn’t pay their advertising firm very much money to design that. Hopefully most people have the sense to realize even if you divorce it doesn’t guarantee you’ll end up with porn star.


  38. By Pendullum on May 16, 2007


    Something is FIRM and it certainly is not the law…


  39. By Jeff - OWTK on May 16, 2007


    I just logged on to divorce.com to get the ball rolling. Life is too dam short for all this commitment stuff. ha!

    Hey, by the way (and not to spam) but today is my 1 year blog anniversary. I feel so grown up.



  40. By aprylsantics on May 16, 2007


    I wish there was a way to study the effect of this billboard on the thousands who drive by it everyday. The power of suggestion…


  41. By Izzy on May 16, 2007


    I know, right? I bet the law firm is banking on that power of suggestion!


  42. By lildb on May 17, 2007


    Pardon me, Iz, but I am reduced to swearing as a result of this post.

    Un-fucking-believable.

    Really. It boggles the mind.



  43. By Karen on May 17, 2007


    I live near Chicago and that billboard has raised hackles like heck around here. One look at those rippling muscles and I wanted to trade in the hubby. But then I realized he probably is gazing at the gal and thinking the same thing about the wifey.

    Guess we’ll stay married.



  44. By the new girl on May 17, 2007


    I, uh, don’t think that those are the ‘new spouses,’ Iz. lmao. I think those might be pics of the ‘Irreconcilable Differences.’

    My dark-humor, irreverent self had a chuckle. Just because it’s so–out there and over the top, I feel like it’s just ridiculous, really. I feel like it might be an ‘Only in America’ moment.



  45. By Ruth Dynamite on May 17, 2007


    I think I look pretty darn good in that shot if I do say so myself.


  46. By amanda on May 17, 2007


    I am so sick of flesh as sales tool. Car? Cleavage! Trucks? Tits! Love seats? Low cut blouse! That said, it’s an effective way of getting cheap press that falls into some people’s idea of any press is good press.


  47. By Virginia on May 18, 2007


    This billboard is so reminiscent of the “False Advertising” debate that raged about a year ago. Spouse not as attractive as you’d like? Trade him/her in on a new model. Sadly, I think most men/women are a little deluded about exactly how much better of a model they’d be able to attract once they’ve gotten rid of the old one.


  48. By Her Bad Mother on May 18, 2007


    Men with abs like that creep me out. And don’t get me started on fake titties…


  49. By Betty aka Waya on May 19, 2007


    Yeah, the hubbie and I saw that on the news. Apparently the sign was taken down, the law firm claimed that they didn’t get a permit to put that up. Yeah right! Can you say poor taste and lots of bad publicity made them take that down.


  50. By LeeAnn on May 23, 2007


    Just gross!


  51. By fully operational battle station on May 26, 2007


    Oh my GOD! I had to laugh at this. They just love to live up to their lawyer image, don’t they? Kinda funny. I mean, pretty bad, but kinda funny.

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