Just What Your First Grader Needs… A Padded Bra

September 11, 2006

Get your barf bags ready, people. The braintrust that brought the world Bratz dollz are at it again…

Bratz Twin Babyz Lingerie Dollz
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Phoebe “Sugar” is described as “sweet and mild” and dressed in a fluffy pink jacket with pink and black underwear, while Roxxi “Spice” is described at ‘wild and spicy” and has an open fake leather jacket and skimpy red and black lingerie. Both dolls have baby milk bottles hanging off chains strapped to their legs.

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Click to enlarge

I’m not sure if these things are being sold in the US or not but in Australia, sales are expected to reach one million this year. WTF???

But WAIT! Grab another barf bag. It gets worse…

Target stores in Australia are also selling Bratz and Barbie padded bras for little girls starting at size 6 and if you look at it in the photo below, the first two sets on the left and in the middle are very mature looking. In fact, it’s not unlike lingerie that I own. But it’s for little kids which is just gross.

The padded Bratz “bralettes” were among more than 30 different junior bra styles starting at size six on sale at a city Target store visited by the Herald Sun yesterday.The Australian Family Association warned parents against sexualising their children. “We have a growing problem with pedophilia and people viewing children as sex objects,” spokeswoman Angela Conway said. ~The Herald Sun

LITTLE GIRLS SIZE 6, people!

bratzbra.jpg

Click the image to enlarge

The sets in the middle and to the left are very similar to lingerie that I own except that they’re for little kids. It’s disturbing…

The spokeswoman for Funtastic, distributor of Bratz dolls said “The idea of the padding is for girls to be discreet as they develop.”

I can’t believe any self-respecting woman would propagate such a line of BS.

Target also stood by the underwear line. It provided “fashionable items that give girls modesty and style as they go through development changes”, a spokeswoman said.

Does anyone actually believe that load of crap?

The Australian Family Association is right to warn parents against sexualizing their children. I mean honestly, who would buy any of this stuff for their kids? Flame me if you must but I’m going to be uncharacteristically judgmental for a moment…

The people that buy and thus create a market for this kind of stuff are incompetent morons.

DO YOU HEAR ME? If you are buying this stuff for your kids, you really are an idiot. Grow up and BE A PARENT.

There is simply NO EXCUSE. It’s not cute. It’s not funny. Children are children. They are NOT little adults and they should NOT be sexy (unless, of course, you are in favor of child sexualization, in which case, I hope you’re reading this from jail.)

If you are as incensed as I am (and you should be) contact Target Australia and let them know your objections to padded bras for little girls.

You are not alone. Your voice matters. Make it heard.

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124 Responses to “ Just What Your First Grader Needs… A Padded Bra ”

  1. linda on July 16, 2007 at 3:38 am

    it is really worrying to see these kinds of things that are on the market these days aimed at young girls. even the dolls are all skankily dressed and now to make PADDED, LACEY bras available just makes me want to throw up.

    i’m sure paedophiles are happy about this new line of bras for 6y.o. though *BARF*

  2. Elena on August 24, 2007 at 10:16 pm

    What is the point in a bra if the child has yet to go through puberty? It’s as if the world is trying to rid themselves of childhoods. This is serious pedophilia going on right here, I’m sure that both companies are losing a lot of money. If they aren’t, it’s a sure announcement that the world has been consumed by pedophiles… depressingly enough. Why don’t we just start making children sex dolls (that start at 6 and continue up to ages 13 and 14!!! how great!!!) too for men 18+ to purchase at their nearest sex supply store? Prices start at $17.99!!!

  3. [...] I thought I’d seen it all with padded bras for six year olds and Girls Gone Wild-inspired hot tub party bus toys and stripper poles being sold in the toy section and unmistakably phallic Dora toys and 1970’s Tab commercials that would make any modern woman retch but alas, it’s a bottomless pit, people. [...]

  4. Justice on November 12, 2007 at 8:40 pm

    This is sooooo stupid. It is simple if you don’t want your kid to wear a bra yet don’t let them but do not criticize other parents if they do let their kids because some kids need it. I know at age 10 (almost 2 years ago) I did. So don’t you dare call my mom a bad parent because you are too then. So just SHUT UP!!!!!!!

  5. Izzy on January 26, 2008 at 11:54 pm

    Your mother let you wear a PADDED bra at age ten? Seriously?

    In any case, I think you missed the point here, my young friend. We are not talking about ten year olds who are developing and need bras. We\’re talking about PADDED bras for six year olds. There\’s a BIG difference and if you don\’t understand that right now, which I doubt you do because you sound a bit immature, you will if you ever become a parent. Now go outside and play.

    • Jennifer on March 5, 2009 at 7:23 pm

      Stumbled across this while searching for what age clothes to buy for my 5 year old next year. I can’t believe people are so upset by bra’s in size 6. Be upset by those pre-teens who need a bra and are too in the dark to wear them. I wore a patted bra starting about age 8 and that was 30 years ago. In the winter I usually wore an undershirt as well. I agree we do not need to sexualize children but if your chest is flapping around under your shirt that is not modest. All the woman in my family have started there periods by 9 and been full height and there adult bra size by 11. My daughter is starting to wear a size 6 she doesn’t need or want a bra right now but if she does I won’t hesitate to buy one. I bought underwear a few years ago for some underprivileged 4th grade girls for back to school. I bought underpants, t-shirts and basic white bras and didn’t even think twice about it.

      Just for grins
      my mom has a picture of me playing outside in my super girl underoos in the snow one christmas and it is none to modest either. Makes me blush

      • Caffeinatrix on March 5, 2009 at 7:46 pm

        I see where you’re coming from but I believe you’ve missed the point entirely.

        There’s a big difference between 9 yr old 4th graders and five and six year olds. A lot of nine years olds are beginning to develop. Of course a bra is warranted.

        What six year old do you know that has a “chest flapping around”? (If you do know one, they need to see a doctor and be treated for a condition called “precocious puberty”)

        What six year old needs SEXY underwear and bras? Please…explain this to me.

        Bras are for actual breasts so unless a girl has them, what exactly is the point other than to dress up like you are much older than you are, thus further encouraging the sexualization of children.

        As for Underoos, those are cute and age appropriate for the sizes in which they are available. This discussion, however, is NOT about undershirts OR Underoos. Again, there’s a big difference between undershirts (my own daughter wears those to stay warm at school) and sexy padded bras for kids for six year olds.

    • jackie on January 3, 2010 at 2:07 am

      Dont be rude to her. I wouldn’t like somone calling my parents bad, she just misunderstood you. Don’t push her aside like that.

  6. Sami on January 28, 2008 at 5:27 am

    I own 2 lingerie stores and this isn’t right, cute, just DUMB…

  7. jamie on March 23, 2008 at 8:30 pm

    Okay, i myself play with Bratz(Im 12) and i agree that the bra’s are crazy but the dolls are not… not through my eyes. I’ve been playing with bratz sense 2end grade and i love them. I love some of they’re outfits and i do agree that some of them are kidding… well you know the word(s)im thinking of… but i really dont think it should have a strong impact on your children, not sayin gthat you raise your child bad to anyone out there, but if you raise your child to NOT follow the crowd and don’t care what people say and stop looking up to the damn media…then this percentage can go down. Yeah it can be hard because kids, i know, can get confussed with you saying dont follow the crowd .. it can seem like your saying don’t do this and this, and I know im 12, so why listen to me, but thats another thing ADULTS are believe not listening to what your kids have to say not letting them have a different opinion from yours, NOT letting them be what they want… so “izzie mom” i think you should do a blog on what kids have to say.

  8. Izzy on March 23, 2008 at 8:42 pm

    Thank you. “Jamie” for your insights. I do appreciate hearing from someone in your age group. But, there are inherent limitations to the degree of understanding you can have for my situation. You see, I have already been a kid so I know a little bit about that. But you? You’ve never been a parent.

    So…please come find me when you’re thirties and trying to raise kids in this shithole of a world and perhaps we’ll have some common ground, no?

    Izzy’s last blog post..Truthiness in Blogginess

  9. [...] are perverts for thinking otherwise, all I can say is “Ha! My instincts were spot on!” Padded bras for six year olds and toddler dolls in thongs and dolls dressed like hookers being marketed to little girls are NOT [...]

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  11. Ugggh on August 30, 2009 at 4:41 pm

    Man. This is my pet peve. I only started when I was 11 and I hated it. Kids should only start when they need too. Not when they want too. 4-6 year olds are way too young for these things. And now their enhancing it with characters! UGH! *Gag*

  12. sorttyy on October 24, 2009 at 12:08 pm

    Ok, My daughter is 7 (turning 8 next week) and she has small boobies. They neeed to be covered with something no?! She has been asking for a bra since she was about 5 years old, and so I got her those traning/sports bras from Lasenza Girl she has one padded bra from her aunt, and she wears it a lot, but thats because she is very developed for her age, and she likes to pretend she is grown up. I mean, we have a next door neighbour who is 11, and she doesnt even wear a bra, yet she rlly needs to because it is her stage in life, where she needs one. I dont want my daughters chest flapping around, with buys looking at her boobs. Its just wrong. So therefore I think that bras from 7 years old and up are a good idea

  13. Cinthia on October 24, 2009 at 12:14 pm

    Exactly! I have 3 daughters . their ages are: 12, 8, and 6. My 6 yr old wears undershirts because she wanted to wear them. although, padded bras for her age group is horrible!, My 8 year old, also wears sprt bras with usually and undershirt on top,and I need to get my 12 year old to actually wear padded bras every day, because she hates them, but she needs to wear them. I mean, honestly padded bras for KIDS SO YOUNG?? IS WRONG! If my Kayla (6 yr old) ever wanted a padded bra at this age, I would tell her no, because its wrong. My 12 yr old Sabrina , needs to learn that she needs to wear a bra, but she is the rebel of the family, and she says that it LOOKS better without a bra on. I mean.. I hate it that my child is like this, I have always taught her that looks dont matter. She has always wanted to wear short skirts and tights tops, but its not good, and shes only 12 yrsold! she says that not wearing a bra would SHOW more. I came here, because I rlly need help for my daughter. .. Do you have anything to help me?

    • Maria on December 5, 2009 at 4:53 pm

      Thats exacly what i think.Its not appropriate for 6 year olds wearing padded bras.As you get older you develope

  14. ReikiTech on November 27, 2009 at 6:55 pm

    Yeah i noticed it was buggy also, the pages here load very slowly. I suppose it happens sometimes with servers

  15. Maria on December 3, 2009 at 5:23 pm

    Im 8.I know I shouldn`t be on here ,but bras are fine for 8 and up.Not padded.Sports bras.I have breast that flop around all the time!My mom wont let me wear them!

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  17. jackie on January 3, 2010 at 2:00 am

    i think girls shouldn’t be wearing bras until they have breast. I dreaded having breast. (i actully for awhile tried to make my chest look flatter by wearing a bunch of sports bras)I don’t think its healthy, girls shouldn’t be wearing somewhat tight clothes yet, they should be foot loose and fancey free. I didnt get an actually bra until i was in 6th grade. (i developed pretty quick). Unless that girl developes early, if its a nine year old who is developing that early get her a bra. Just because shes young to be developing that quick, dont put her through the embarassement of having her boobs flap around!

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